Arsenal's vegan cookbook line is well known; recent successes include Vegan Secret Supper by Merida Anderson (2013), Gorilla Food by Aaron Ash (2012), both of which are now in their second printings, and Fall 2013's The SimplyRaw Kitchen by Natasha Kyssa.


Carla Kelly has a strong following; in addition to her first two cookbooks, both published by New York publishing house The Experiment, she runs a popular blog called The Year of the Vegan (veganyear.blogspot.ca) where she posts personal cooking articles and also reviews vegan cookbooks (which she personally tests on behalf of readers).


There hasn't been a cookbook dedicated to enjoying vegan food outdoors; there is a vegan grilling book Grilling Vegan Style that was published in 2012. One could argue that most vegan food can be enjoyed out of doors anyway; however, Carla's recipes take into consideration ease and length of preparation (each recipe has prep and cooking times), portability, food safety issues, and time of year. She also includes recipe ideas for holidays, special gatherings, romantic getaways, and family get-togethers.


Recipes that contain known allergens such as soy, nuts, and gluten and noted.


Non-traditional market: grocery accounts; outdoor retail accounts; cookbook and health book wholesalers (e.g., Integral Yoga, Nutribooks).


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